Prolific is an AI-driven research platform that connects academics and businesses with verified participants for high-quality data collection.

Prolific is a sophisticated AI-powered research platform that transforms data collection through intelligent participant matching and survey management. Researchers begin by creating studies using the platform's versatile survey builder, which supports multiple question formats including multiple choice, Likert scales, and open-ended responses. The system's advanced algorithms then identify and recruit the most suitable participants from a vetted pool of over 100,000 individuals across diverse demographics. Participants are screened using AI-powered attention checks and quality control measures to ensure data reliability. Researchers can monitor response rates in real-time, set custom qualification criteria, and automatically approve or reject submissions based on predefined parameters. The platform handles all participant compensation through a secure payment system, with options for bonus payments and performance-based rewards. Prolific's dashboard provides comprehensive analytics tools for data visualization, statistical analysis, and export to common formats like CSV and SPSS. The platform is particularly valuable for academic researchers conducting behavioral studies, market researchers testing product concepts, and UX professionals evaluating digital interfaces. Prolific maintains strict ethical standards, including GDPR compliance and transparent participant communication, making it a trusted solution for sensitive research projects. With its combination of AI-driven efficiency and human oversight, Prolific delivers faster, higher-quality results than traditional recruitment methods while reducing administrative burden.